Instagram · Facebook · TikTok · YouTube

Know which content brings you customers.

Origo connects your stories, posts, videos and ads to website visits, bookings and sales. You see what actually makes money, not just what gets views.

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Through the platforms' official APIs. Never a password, never posting on your behalf.

From content to sale

Every website visit is linked to the story, video or ad that brought it, with its level of certainty. Bookings and purchases come from your tools (Calendly, Cal.com, Stripe, Shopify, HubSpot…), without asking your visitors anything.

Where people drop off

Each story analysed screen by screen; hook and watch time of reels, videos and ads; the exact moment viewers leave. Compared with your usual results, with concrete changes to test.

Who your customers are

Personas computed network by network from what people actually do: where they come from, what they look at, what they buy. And what to post for each of them.

Your messages, with their source

DMs, story replies and comments grouped with their exact origin. Synced with your CRM, so the sales team knows where every lead comes from.

What Origo reads, and what it never does

You connect your accounts yourself, from the platform concerned. You can remove access at any time, from Origo or from the platform.

Instagram and Facebook (Meta): Profile, published content and its insights, messages received by the account, ads (read-only), Page video insights. Conversions are sent back to the advertiser's pixel only if they turn it on.
TikTok: Profile, public videos and their statistics, and for ads: spend, impressions, clicks and video plays, read-only.
YouTube (Google): Channel, videos and their YouTube Analytics statistics (views, watch time, retention, subscribers gained), comments received. Read-only. Origo's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. By connecting a channel, you agree to the YouTube Terms of Service.
HubSpot: Creates and updates contacts coming from social networks; reads closed-won deals to measure sales.
Never: No passwords, no posting, no messages sent on your behalf, no selling of data. No IP address stored in clear. No questions asked to your visitors.